About Us

At Simmons-Rockwell CDJR has built a reputation as a transparent, friendly, and genuine dealership team that works hard for its customers. We're not interested in just selling you a car and calling it a day. We want to earn your trust and add your name to our long list of satisfied customers from Bath and more.

In a world where car dealerships often have a reputation for high-pressure tactics, we've chosen a different path. We believe that when our Hornell-area customers feel comfortable and informed, they make better decisions that lead to greater satisfaction with their purchase. We'll answer your questions thoroughly, provide honest comparisons, and never push you toward a vehicle that doesn't fit your needs.

Picking just one vehicle out of all the high-quality options in the Chrysler, Dodge, Jeep, and Ram lineup can feel overwhelming. That's exactly why our team is here. We'll listen to your needs, ask thoughtful questions about your daily driving habits, and help you find a vehicle that fits you.

We maintain an onsite finance center that works to help customers find affordable ways to secure the vehicles they want. We work with a slew of local and national lending institutions and will guide you step-by-step through the financing and leasing process.

Are you a Painted Post customer looking to start a trade-in? We can help with that, too. We offer online trade-in estimates and an online finance application to make your life easier.

Are you a Penn Yan driver with your heart set on specific features, paint colors, or vehicle packages? If you can't find what you're looking for on our dealer lot, we can help you place a custom order to get it.

Our team will walk you through the ordering process, explain available options, and keep you updated about the status of your vehicle and when it arrives at our dealership. Lots of Naples-area customers use our custom order tools to personally tailor their vehicles, right down to single-item requests. Our staff can answer any questions you have about the process and its possibilities.

Jeep is a true American icon, with roots dating back to the WW2. If you're interested in a Jeep, our dealership has a wealth of options to show you. These could include the rugged and iconic Jeep Wrangler, the family-friendly Jeep Grand Cherokee, and even luxury-appointed models like the Jeep Wagoneer.

Looking for a dependable work truck that can double as a daily driver. Our Ram trucks are up to the task. New trucks like the Ram 1500 are known for their capability, comfort, and durability. We can also connect you to new models like the heavy-duty Ram 2500 and Ram 3500 trucks, as well as capable vans like the Ram ProMaster. We'll help to explain the towing and payload abilities of each new Ram model.

The Dodge lineup has been a go-to source for high-performance vehicles for generations. Our new Dodge cars and SUVs are no exception. We can put you in the driver's seat of new Dodge models like the Dodge Durango and Dodge Charger, equipped with rich features, powerful engines, and good looks, to boot.

If family-friendly comfort is your must-have feature, you'll find it with one of our new Chrysler models. We can show you options from the Chrysler Pacifica lineup of minivans. Built to deliver everything from high performance and rich features to creature comforts and more, our Chrysler vehicles are built to deliver a better family road experience for Watkins Glen drivers and more.